You know how the saying goes about what happens when you assume. If someone posts a question that requires a customer service response, direct them to your CS channels or have an appropriate person follow up. Sometimes a simple comment back is all that’s needed. Make sure you have a team in place to monitor and respond to all comments. No one likes being ignored, and fans who engage with your posts want you to engage in return. If someone takes the time to comment on one of your posts, make sure to reply. This targeted content will inspire even more engagement. You could also ask fans for information about what kind of content they want to see from you. (Still waiting for them to choose an answer but we like “Glen.”) What’s your favorite ?īurger King asked fans to help name its sourdough starter in a caption to this video.Ask a questionĪn interesting question is a great way to kick off an active comments thread. Importantly, Facebook’s algorithm prioritizes native videos, so you’ll get the best results when you upload your vids directly to the site, instead of sharing a link. Keep in mind that vertical video gives you the most screen real estate on mobile devices. Like photography, videography can be simple and inexpensive, and you can get started using your mobile phone.Įven a short, atmospheric video like this one from Glossier can catch the eye of a rampant scroller.įacebook Live videos see the highest engagement of all, so incorporate a real-team broadcast (ideally with dogs involved, like this Helping Hounds Dog Rescue example) into your social strategy every once in a while. Video posts see even higher engagement than photo posts. Check out our list of free stock photo sites to find some great photo resources for your next post.
If you’re not confident in your photography skills, or you’d simply like to use photos taken by professionals, stock photography is a great option. This guide to taking better Instagram photos has tips that are just as applicable to Facebook. You don’t need a fancy camera or photography equipment-your mobile phone is all you need to get started. Posted by Paddywax Candles on Wednesday, June 9, 2021 Ok call us crazy, but we kinda think yellow is the most underrated color? Especially when it's surrounded by other bright colors and filled with Paddywax fragrance!
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